Knit n Knotty

Knit N Knotty is a self-initiated branding project for a bold, handmade crochet fashion label focused on summer and festival wear. The project explores a playful, feminine identity with a strong emphasis on sustainability, individuality, and Y2K-inspired style. I created a full brand identity, including logo design, packaging, social media assets, website design and printed materials like thank you cards and stickers. The visual direction blends bright colours and confident typography to reflect the brand’s fun, rebellious personality and slow fashion values.